Intellectual property (IP) can protect more than just an idea or a concept – it can protect business assets that may be a key part of the business and overall long-term viability.

It’s important to think about the different ways IP can apply to your business, from trademarks to copyright, registered design to patents. Many businesses don’t realise they hold any IP assets at all, but this could be a costly mistake.

This video from the Intellectual Property Office offers a quick introduction.

See also:

Protect Your Ideas
Patent and IP Clinics
IP Resources